Peer pressure is defined by dictionary.com as follows: The social influence a peer group exerts on its individual members as each member attempts to conform to the expectations of the group.
It would be easy to suggest why teenagers and adults drink and drive as a result of negative peer pressure. They might drink and drive because they want to fit in or because somebody or a group of people tell you they don’t want to take a taxi home from the bar or a house party so they will encourage the most sober person of the group to drive home.
On the flip-side, positive peer pressure can also deter people from drinking and driving. Taken from timescolonist.com, Steve Wallace shared a story about four fathers who took turns to drive children to hockey games and practice. Eventually one of the fathers was charged with a DUI charge and lost his license for three months. The other fathers quickly declined the offer from the offender when he offered to drive after his ban was finished to make up for his driving absence because they did not trust him to drive their own children any longer.
Wallace wrote, “The social stigma of an impaired driving conviction had a lasting effect on the relationship of the four men and their families. Many convicted drivers do not abstain from drinking and driving because of the law. They change their behaviour because of social pressure. Bad behaviour can go the way of the spittoon. Peer pressure is an extremely powerful weapon against drinking drivers. It is the kind of pressure we should all be willing to exert in order to end the senseless slaughter on our roads.”
Teenagers are easily led by negative peer pressure according to an article on thedrunkdrivingmasses.com because they have inexperience and their immaturity leads to them being subdued by negative peer pressure and accidents as a result of those traits and lack of experience; i.e. drag racing, drinking and driving and failure to properly wear seatbelts.
The article goes on to say that many young drivers are at an increased risk because of deficiencies in a variety of psychomotor, perceptual, and cognitive skills. Some young drivers intentionally increase their risk of collision - they are motivated by thrill-seeking or compromised by peer pressure. Lifestyle choices, alcohol, drug use and inexperience often combine to dramatically increase the crash risk of teen drivers.
Teenadvice.about.com adds in a separate article that peer pressure almost always plays a role in street racing and other car games played by teens.
It would be wise for any new driver young or old to drive with positive influences that will encourage them to drive safely and responsibly. Driving under positive peer pressure will result in proper seatbelt usage, controlled speeds and sober driving.